So you’ve decided to participate at Third Ideal Interiors Expo? Congratulations! You’ve made a wise and prudent decision.
Without question, Expos can be one of your most effective sales and marketing efforts, if done properly. You can accomplish more in three or four days at the right expo than you could in weeks or even months in the field, but only if you are prepared to take advantage of all the opportunities a show presents.
Many exhibitors enter the show unprepared. They end up making expensive appearances that deliver no meaningful or measurable contribution to their company’s sales and marketing objectives.