The rapid infrastructure growth in Kenya as well as significant market progression in the building and renovation sector has seen the company expand its portfolio to include ranges that are relevant to the local market. Mr. Rakesh Rao, Group CEO, Crown Paints Kenya Ltd. said “We at Crown are always looking for new and innovative ways to keep our customers happy and to provide for their needs. Our association with Pidilite Industries Ltd allows us to meet the increasing demand for adhesives in Kenya, providing a quality solution in the form of the Fevicol product”.
Mr. Shankha Banerjee, President (Middle East & Africa region), Pidilite Industries said, Kenya is a key market as there is a lot of underlying potential that needs to be explored and scope of growth is massive. “We believe in understanding the evolving needs of the consumer and then design special products for the market.” He added.
Pidilite Industries will be introducing a wide range of specially designed products based on consumer insights, wood used, weather conditions and application areas. The company is confident that innovation spurred by robust R&D and aggressive marketing will help it meet the demands specific to the Kenyan market.
Crown Paints Kenya Limited and Pidilite industries will also embark on a training programme for carpenters across the country to introduce them to new trends in the market and how they can expand and sustain their businesses to meet the growing demand in the property sector.
Fevicol Hi-Per, a premium high performance white adhesive with cellu-weld technology, which creates a weld like bond, is now available through Crown Paints for Kenya