Extravaganza of style that exudes Ideal Interiors Expo as a must-visit for home-owners, developers and interior designers among others has speedily graduated into a platform of solutions for homes, hotels and offices writes, HUMPHREY ODHIAMBO.
THE EAST AFRICAN INTERIORS INDUSTRY is rapidly growing. It’s one industry that’s out to benefit all the creative minds. The sector is indeed about the fashion of spaces, you and your product choices.
Driven by the idea of finding fashionable and yearned for solutions for styling homes, hotels and offices the 4th Ideal Interiors Expo is geared to host a show of space stylists at the Kenyatta International Conference Centre with a remarkable difference slated for 10th – 14th July, 2013.
The event is set as an invaluable opportunity for international key players, buyers and professionals to network, share concepts/ideas and conduct business. It radiates a detailed sense of style and upholds an interest in design and a pride in built environment space appearance. Evidently, fashioning of spaces is significant and hence positioned as a brand. Following the growth of event; only those ready to compromise style, have a reason to deliberately miss the expo; either as a visitor or exhibitor.
Interaction with decision-makers
Expected at the expo are leading furniture-makers, home-furnishing manufacturers, interior designers, wall-surfacing experts (paints and special effects), flooring experts, lighting gurus, electronics and appliance dealers and experts to showcase the best of creative works.
The event designed to meet valuable needs of the architecture and design for spaces will this year bring together manufacturers, product suppliers and dealers to interact with decision-makers developing homes, hotels and offices across the Eastern Africa region.
From a merchandising standpoint, virtually all exhibitors display uniqueness. The visitors yearning for the very latest have all the good reasons to mark their diaries and indeed attend the show. Theirs is about securing something new, appealing and different while negotiating for the best deals.
Exhibitors from leading national and international companies will get an exceptional location to showcase latest technological innovations and equipment to the potential customers, increase business sales and discover new selling opportunities in the industry.
Kenya Vision 2030 endorses Ideal Interiors Expo
East Africa’s annual Ideal Interiors Expo continues to stand-out as the region’s ultimate resource for inspiring interiors for homes, offices and hotels as depicted with its recent endorsement by the Vision 2030.
Billed as the most successful showcase of talented minds the Ideal Interiors Expo displays an actual journey of connecting with clients yearning for ideas that transform spaces.
Having remained the most referenced to event for the industry, the show lines up to add value psychedelic styles sourced by builders, renovators, interior designers and architects among others.
The passion in all these follows the need to uphold the mark of quality products and celebrate talents investing in new ideas, new product-lines and up-scaled skills and services that ultimately contribute bettering spaces we live in, we work and entertain from.
The event fashioned to engage decisive buyers with the top of the range exhibiting companies primes to inspire participants to always think out of the box as they shop for quality products and services.
Exemplary displays with a fine mix of awesome ideas are lined to compliment this year’s event’s theme: Transforming Spaces and Places.
Exhibitors keen to share the real feel of their brand and product lines will express their status by putting up mind-blowing displays at the event. Theirs is about wearing thinking-caps that take the deliberate step to make bold design statements.
Conversely, the expo, which is endorsed by Vision 2030, marks a turning point that the Kenya government is keen to co-work with quality proven suppliers, prolific designers and other industry professionals to shape-up the path of this dynamic industry.
According to Mr. Wainaina Gituro, Ag Director General of Vision 2030, it is time the sector heightens the standards so as to endear to the regional markets. “Vision 2030 is delighted to be part of Ideal Interiors, an event that will celebrate talents and hasten the pace of quality businesses among in the building industry.
Vision 2030 has set out a focused guideline that aims to transform Kenya into an advanced country by 2030, through varied development pillars lined to move Kenya’s economy up the value chain.
In the past, the official opening ceremony of this eagerly awaited show have been presided by His Excellency Stephen Kalonzo Musyoka, Kenya’s former Vice President and Dr. Manu Chandaria, Africa’s prided industrialist and philanthropist.
The event, which is organized by Real Wealth, purposes to profile and celebrate outstanding architectural interior works as it hosts exhibitors with aesthetically appealing products, technologically advanced systems and sound breed creative interiors
This eventful show dedicated to bringing together industry players comprising: architects, interior design homeowners, home developers, real estate managers, hoteliers, product specifiers and purchasers together.
The business connection
Having emerged as the Eastern Africa’s biggest sourcing ground of most innovative interior design solutions, the Ideal Interiors Expo is focused to live to its billing of assisting the growing interior design industry to source products required in the region’s expanding multi-billion dollar projects.
“We are passionate about providing the local industry suppliers and global partners with a platform that gives them access to new markets in Eastern Africa that now has a population of over 120 million people,” says Mr. Humphrey Odhiambo, the event director.
Exhibitors turn up the creativity knob
The exhibiting companies that featured at the 4th Ideal Interiors Expo had one thing in mind: creativity. They came, they created and they conquered.
A lot of work, investment and resources went to the entire process of ensuring their stalls were aesthetically appealing, and their products glittering in the designs they had decided to apply.
Most of the exhibitors constructed their exhibition stands, therefore they didn’t need the shell schemes for support.
Almost 80 per cent of the exhibitors came with the objective to demonstrate their capacity in various divergent ways, but most significantly, they did it with style. The visitors were not disappointed. There was something to savour at every exhibition stand.
Most of the designs that featured at the expo were a showcase of the new trends emerging in the industry, and the creative manner in which they were outlaid was outstanding.
We take a look at some of the exhibiting firms that prompted such a mouthwatering conversation during the expo both at the venue and in the industry at large.
Ramara Ltd – The firm, which is known for exemplary locally-made furniture raised the bar with an exquisite design that featured some of their signature furniture for the living room, the lounge, the bar, bedroom and a study room.
The firm went further to give a beautiful wine rack through a raffle that was conducted during the Awards Ceremony, and won by one of the cameramen contracted to capture the expo. Ramara emerged the overall winner and the people’s choice during the awards.
Vishelectric Ltd – The regional lighting powerhouse constructed a beautiful stall that featured some of their modern lighting and lighting fixtures. The exquisite display was a sight to behold, with the ambience created by the lighting stealing the show.
PG Bison – The region’s leading boards firm was at its best, showcasing a unique glimpse of its range of products in a display that stole the hearts of many. PG Bison went further to provide free coffee, tea and chocolate that really appealed to customers. The firm won the Outstanding Customer Care Award.
Antarc Ltd – The firm, which is known for top-notch home and office furniture, showcase some of its latest range of furniture alongside a stunning display of its range of engineered flooring. Antarc was able to put up a mouthwatering display that kept tongues wagging.
Spiegel Interiors – The interior design powerhouse, which is known for some of the best fabric brands from all over the world, featured an elegant showstopper; an exciting and inviting display of some trendy furniture and wallpaper that glittered in the ambience created by the lighting. For sure, Spiegel showed the way in how one could transform interior design in the region to correspond to some of the emerging designs in developed countries overseas.
Quinn Peaks – The ever-present participant at the Ideal Interiors Expo won the hearts of many with a warm display of a bar and a dining set made of wood. Quinn Peaks has often showed a knack for an out-of-the-box thinking, and this indeed earned the firm an award for Exemplary Creativity.
Other firms that did an amazing job included Cornices & Decor, JumboChem, Prafulchandra & Brothers, Sheffield Steel Systems, Karibu Italy, Interiors Centre, Trancewood, Kids Stuff, Crown Marble and Quartz, Cherry Interiors and Thola Glass.
Visitors came from all over the region
The expo attracted visitors not only from Kenya, but also from Uganda, Tanzania and Rwanda, which are key East African countries in terms of interiors business.
The Ideal Interiors Expo continues to attract participation from the wider East African region, and this is prompting the exhibitors to consider venturing beyond the Kenyan borders for opportunities available in the other markets.
The visitor profile was made up of property developers, real estate investors, interior designers, architects, home owners and potential home buyers. Suppliers of interiors products also showed up to determine who they could forge alliances with in the market.
With the quality clientele that came through the expo doors, organizers believe the expo may have found its bearing to move to the next level.
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