Ideal Standard, one of the worldâs leading provider of innovative and design-driven bathroom solutions have partnered with Ideal Ceramics – East Africaâs top supplier of bathrooms, tiles and furniture to sponsor the Third Ideal Interiors Expo slated for 7th â 11th March, 2012 in Nairobi, Kenya.
The sponsorship, skewed to uphold quality at the five-day event aims to bring together interior sector players with aesthetically appealing, technologically advanced and a sound breed of creative interiors.
Considering that Ideal Interiors Expo targets decisive buyers, both Ideal Standards and Ideal Ceramics have in their unique expo-booths taken into account the essence of quality craftsmanship. Way before the year began, the duo lined to set-up a stylish and timeless design to indulge with end-users keen to secure products and after-sell service from the best of the best.
Celebratory space
To this effect, The Village Market, the regionâs prestigious shopping complex will host Ideal Standard and Ideal Ceramics on a 54 square meter celebratory space. On display will be a range of sanitary-ware tools, solutions and products developed specifically for the hotel and residential market. Theirs will be more of a tri-modular approach – Ideal Vision, Ideal Plan and Ideal Care.
According to Mr. Sherif Raafat the trio-platforms will demonstrate how Ideal Standard supports architects and designers with a full project package â from visualization, through project planning and specifications, to dedicated customer contact support and post-fit maintenance.
Raafat notes that unique displays at the Ideal Interiors Expo will be amplified by a number of new products. âThese unique products will reflect a deep understanding of the personal and intimate role that bathrooms play, in line with the Ideal Standard brand ethos âInspired by Real Lifeâ, he affirmed.
Ideal Ceramics, geared to participate in the expoâs first-time organized Bathroom Design and Assembling Competition, is keen to build a live bathroom. The company aims to demonstrate how a new water and energy-saving innovation in a bathroom takes the eco-challenge one step further, said Mr. Natu Sanghrajka, the Ideal Ceramics Marketing Director.
Attractive aesthetics
âIt is time that our growing range of clients made user-friendly products and benefit from the highest energy savings in the market for single lever mixer taps â a perfect solution for hotels keen to reduce water and energy costs without compromising on attractive aesthetics, functionality, increased safety and eco-consciousness,â said Sanghrajka.
The collaboration of both Ideal Standards and Ideal Ceramics further aims to showcase rare bathroom product lines that are based on a philosophy of simplicity, sensuality and constancy.
Natu noted that those who cherish quality bath experience want to include in a bathroom. Just as in homes, there is no âone size fits allâ in the hotel bathroom solution and so itâs important for us to be flexible. âWe can do everything from high-end guest rooms to spas to public washrooms,â he said.
Ideal Standard International started working in Egypt in 1983 followed by establishing a number of factories in 10th Ramadan City to reach a total number of 6 factories in 1999 where its factories cover all products related to sanitary ware including mixers, bathtubs, acrylic, bath cabins, and a factory for producing acrylic sheets that are exported to all factories of Ideal Standard all over the world.
More factories and various production lines are currently under establishment and they are all included within the plan of Ideal Standard International to fulfill increasing local and international demand.
The quality is considered the major element in the success of Ideal Standard as it provides guarantee against manufacturing defects which proves an absolute confidence in the high quality in products through observing all manufacturing stages as to ensure conformity with international standard specifications.
Ideal Standard Company continues to gain confidence and satisfaction of its customers in various sectors such as tourism, hotels, education, hospitals and other sectors such as social clubs, sports stadiums, international exhibition halls and airports.
This confidence and satisfaction is based on the productsâ high quality and the companyâs communication with technical support providers and providing solutions for various operating conditions.