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Edition 11

Show casing the finest

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Ideal Interiors Expo annually hosts carefully selected exhibitors with compelling brands that make a difference and delight spaces. Humphrey ODHIAMBO takes a look on the preparation of the event and what will be under one roof for buyers of ideas and compelling designs at the expo with several show-stoppers.

For the first time since inception of Ideal Interiors Expo in 2010, the exhibition – showcasing the finest will be hosted at the Kenyatta International Conference Centre.

Decisive buyers including influential VIPs from the Eastern Africa are expected at the expo as it emerges as the ideal sourcing ground of ideas, innovative interior designs, creative interior designers and designer products for the multi-million dollar projects across the region.

Beyond an exhibition

The Ideal Interiors Expo is not just the Eastern Africa’s number one event for sourcing the latest interiors and landscaping designs, it is also a platform for promoting and sharing new trends and innovations with the architecture and design communities.

Exhibitors make the time to share with clients more about what makes interiors connect with a people who indeed are searching for right solutions for their homes, hotels and offices.

Face-to-face interaction from over 6,000 industry professionals sourcing for the latest in five days makes the event appealing since the show accommodates 100 plus brands that prompt visitors to make the right choices at the KICC’s 2,400 sqm expo-space hosting mind-blowing ideas!

Who will visit?

Being the only exhibition in Eastern Africa dedicated to interiors, the show turns out as the most ideal platform to launch products, give demonstrations and network with industry peers. Among those expected to visit and qualitatively connect with the exhibitors at the expo range from interior designers, architects, consultants, contractors, distributors, procurement professionals, project managers, real estate developers, retailers, space planners, product specifiers and wholesalers.

Race to stand-out

If one ever thought that it is only in abroad that stylish displays in exhibition can be found, then they are mistaken. Advance planning, creative thinking, learning the trends and exposure have put various exhibitors at the Ideal Interiors Expo to exude the international feel.

While undertaking to participate in this year’s expo, most of this year’s exhibitors were confronted with the fact that they’ve got to be equated with style. Their goal was therefore to make set-up stands that would attract, excite, engage and enable them evangelise more about their products and services to a range of prospective clients invited to the event.

 Must-visit stalls

Advance planning for the booked expo-spots prompted a number of exhibitors to quickly start the business of putting conscious effort to actualize must-visit stalls. Their though process was firmly guided with the questions: How shall we attract people to our stand? What will make us stand out? How shall we manage to excite with the purpose to engage and tell people about you services if your stand doesn’t tell the initial story?

It is in trying to answer these very real questions that JumboChem, Prafulchandra, Spiegel Interiors, RAMARA, Vish Electric deliberately chose to design show-stopper exhibitor stands and in advance shared their thoughts with Ideal Interiors, the organisers of the 4th Ideal Interiors Expo.

Early booking for their spaces prompted the companies to seek guidance from the event organisers in a bid to develop exhibition stands that are tailored and relevant to services as well as the products these companies offer.

New thinking cap

It was all evident that the companies were not only thinking out of the box but had worn a new thinking-cap. They deliberately chose to burn the box in-order to up the bar of their presence at the show of style.

The crystal message from the companies which chose to up the event’s game inclined on stating that stall-exhibition design, more so for interiors is a process of developing an exhibit—from a concept through to a physical, three-dimensional exhibition. It is a continually evolving field, drawing on innovative, creative and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space.

During the expo, it will be exciting to see what these players finally build. What will be the extent of the attractiveness? Will the stalls be as attractive as they show on the three-dimensional scales? What other items will flavor their construction to hold the visitors? Will they catch the eye of the event’s adjudication team? Let’s wait and see…for more of these will be highlighted in the immediate next bulletin of Ideal Interiors as well as on the website www.interiors.co.ke.