We have launched a new range of paints into the Kenyan market named Duracoat Fragrant paints. This range will enable homeowners and commercial users to enjoy scented paint, in effect eliminating ‘new paint smell’. Vanilla will be the first scent to be rolled out, with more to follow. The paints are available in Vinyl Silk, Vinyl Matt and Soft Satin varieties.
The introduction of Fragrant paints is a major innovation in paint technology in response to an overwhelming demand by users to improve the smell of fresh paint, especially for those re-painting or redecorating already inhabited dwellings, those with young families, or those in offices. It is often the case; that newly painted or re-painted spaces need to be vacated for a few days until the paint smell subsides. “The Duracoat range of Fragrant paints is a first of its kind to be introduced in East and Central Africa, ahead of any other country,” said Mr. Kamlesh Shah, Basco Paints Managing Director. “A proprietary active ingredient in Fragrant paint creates a pleasant scent on application,” he added. Fragrant paints will be available through dealers countrywide, as well as at all Duracoat Colourmania Centres, in a range of over 7,000 colours.
The Managing Director added that this was another significant step for Basco Paints, in line with the company’s commitment to providing total paint solutions. As was the case with the introduction of Duracoat Colourmania Centers countrywide, which revolutionized the availability of the largest variety of paint colours for consumers through Automated Computerized Tinting (ACT) systems, Basco Paints has continued on a path that enhances the overall user experience.
In recent years, it has introduced numerous innovative products such as the Duracoat Eco-friendly range, the Duracoat Anti-Bacterial range, and Duracoat Lead and Chrome Free Emulsions.
Duracoat Home Solutions, the flagship store at Fedha Valley Arcade, has become a showcase for the firm’s leading international textured paint finishes. It also offers value added services such as free colour and design consultancy, and will soon be followed by another store at Garden City, Thika Road. The Duracoat Brigade was recently introduced to facilitate convenience and the seamless application of special textured finishes, while the Duracoat Helpline was launched to provide solutions to a variety of paint related issues over the phone. The introduction of Duracoat’s Fragrant paints addresses a further anxiety for users, that of ‘new paint smell’ and will contribute to making the process of painting more pleasant and less stressful, thus taking the ‘pain’ out of the ‘painting’.
