Whenever you undertake to participate in an expo, the key goal is to attract, excite, engage and finally evangelise your products and services to your prospective customers. However, how come most people do not put a conscious effort to make this happen? How do you attract people to your stand? What makes you stand out? How will you manage to excite with the purpose to engage and tell people about you services if your stand doesn’t tell the initial story.
It is in trying to answer these very real questions that Design Forty Ltd has pioneered in the provision of Expo systems that maximise the impact of your products and services. We achieve this by developing exhibition stands that are tailored and relevant to your services and products.
The unique panels are tailored to meet the highest standards of design. The designs are not the standard 3 x 3 sizes. Creative, innovative and flexible designs give you not only a stand that attracts visitors and envious looks from competitors, but is adaptable and re-usable and employs the best in materials and construction techniques.
Exhibition design is the process of developing an exhibit—from concept through to a physical, three-dimensional exhibition. It is a continually evolving field, drawing on innovative, creative and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space.
At Design Forty, we use a wide range of technologies and techniques to create experiences that will resonate with diverse audiences–enabling these targeted audiences to access the messages, stories and objects of an exhibit.. All types of exhibits aim to communicate a message by engaging their audiences in meaningful and compelling interactions.
Exhibit design is a collaborative process, integrating the disciplines of Interior Design, Plantscaping, graphic design, audiovisual engineering, digital media, lighting, Architecture and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject.
Exhibition Design process builds on a conceptual or interpretive plan for an exhibit, determining the most effective, engaging and appropriate methods of communicating a message or telling a story. The process will often mirror the architectural process or schedule, moving from conceptual plan, through schematic design, design development, contract document, fabrication and installation.
The first phases establish a thematic direction and develop creative and appropriate design solutions to achieve the interpretive and communication goals of the exhibit. The latter phases employ technical expertise in translating the visual language of the designs into detailed documents that provide all the specifications required to fabricate and install an exhibit.
