The Wananchi Group has launched a satellite pay-television service known as Zuku TV to East Africa. The new service, according to Mr. Richard Bell, the company’s CEO is set to revolutionize the Pay TV industry with the affordable Direct to Home Line up that will comprise four bouquets all within the price range from Ksh 999 to Ksh 2,999.
In collaboration with South Africa’s Global satellite operator SES, the service which will be officially launched in July this year, will provide affordable and quality TV options to the East Africa’s mass market.
The Pay TV service will be rolled out in the East African countries which have a pay TV penetration of less than 1%, a figure that the Wananchi Group hopes to increase this percentage with the service that targets all age groups.
The launch of the long anticipated Zuku TV shows the need for reasonable world class TV channels, quality programming and the growth potential of the African television market with Nairobi being a gateway to the economic market in the African continent. The service will have Zuku Classic, Zuku Premium, Asia Classic and Asia premium with varied content and pricing to suit individual needs.
