The journey of showcasing at a professionally organized expo demands advance planning, the courage and zealous commitment in engaging with prospective and decision-makers touring the event writes Sam OBARE.
Today, more than ever expos have become the most popular option for companies to use as a platform to showcase and advertise themselves as it allows them to come in contact with a high volume of their target customers in a short period of time.
It has become the trend for exhibitors to have large budgets for expos but only very few stands will have it ‘right’ in terms of having created an ‘award winning stand.’
Among the first crucial factors to remember while participating in an expo, isn’t the budget but your relevance to the event. Ask yourself, how relevant is your company to the expo taking place and expected foot traffic? Who will the expo attract?
Is it an expo relevant to your business and industry? Are people likely to attend? Who are the potential or existing customers?
The objective and end result of any expo should always be a success in relation to generating sales, and widening your customer base.
Do not just participate in an expo because you have heard that a lot of people attend. For one, they may not be they people your company is interested in targeting.
Secondly, planning and design. Two very important factors in creating a ‘wow’ stand. Ensure that you have at least a month to six weeks to plan how your stand will look. Go the extra mile with thinking about your presentation and all the finer details.
Your stand will say 90% of what you need to about your company and products, so ensure the entire experience for anyone visiting your stand has been well thought out. Gone are the days when expos were about going to a stand with representatives seated on a table giving out brochures.
Use the space allocated to you to wisely. Display your products in a neat and orderly manner keeping in line with the theme of the expo, and ensure that you are showcasing products which are applicable to the people attending the expo. Use expos as an opportunity to showcase your latest or best selling products, and do not overcrowd it with unnecessary items.
Lighting should highlight special products or the selling points of particular products and essentially to create a warm, inviting feel to your stand. Always ensure that the staff stationed at your stand is well informed, friendly and proactive. It is important to note that your staff is the face of your company at an expo, and play a very critical role in attracting or putting off customers at your stand.
A mistake that many companies also make is to fill their stand with drapery. Do not use drapery to highlight your corporate colours or try and attract attention. It actually makes your stand look cheap rather than attractive and is a waste of space. Have your stand professionally branded and showcase your logo attractively.
Finally, always ensure that all visitors leave your stand with a positive feel about your company and with the intention to visit your company showroom to make a purchase. For this, they have had to have thoroughly enjoyed the experience of coming in contact with your staff and products, and had their questions successfully answered. All visitors to your stand should also leave their business card and contact details in a visitors book so you can make follow up calls and emails to remind them about their visit to your stand.
Tips from Ideal Ceramics, rated the best stand award winners at the Ideal Interiors Expo 2012 Tips from Ideal Ceramics, rated the best stand award winners at the Ideal Interiors Expo 2012
Diani Flowers & Landscaping Ltd
Diani Flowers & Landscaping Ltd (DFL) is a Company based in Nairobi, Kenya and has a wealth of experience in gardening, landscaping and irrigation systems installation. The Company has 20 years experience and continues to expand its range of services, using an environmentally-friendly approach putting emphasis on the conservation of the environment. The company has a wide local and international client base.
The Company is led by a professional team that advises clients and provides expert services keeping in mind the area being landscaped and its surroundings. We strive to capture the clients needs to come up with the required landscaping design in the shortest possible time resulting in beautiful outdoor living spaces that are guaranteed to add life to your years!
P.O. Box 16777-00620, Mobil Plaza,
Tel: 76 22640 / 7622784
Cell: 0733 – 771235
SHAZAD ENTERPRISES is a manufacturer of Gypsum Filler, Cornice glue and Wood filler located in Nairobi’s Embakasi area. We specialize in manufacturing and sales of these building products which are very well known in the Hardware industry and construction field. We are the only manufacturers of Cornice Glue (SUPERFIX) & Wood- filler which is water based. Our brand name, HARDPLAST is registered and all our products have been approved by the Kenya Bureau of Standards (KEBS). With its nearly 10 years history, Shazad Enterprises has developed to be a mature and reputable company. Our aim is to provide the most advanced quality products, satisfaction and excellent service to our customers.
A Kenyan based company founded in 1991, managed by expatriates and highly innovative local management. It is renowned for its Artistic approach to Interior Decoration. Our Company provides the highest standards of INTERIOR Construction works and high class finishes.
The main areas are;
Fine Interior Walls & Ceilings
Decorative artistic Wall pastes – Terra, Pietra, Anticco, Stucco, Polished Plaster, Spatulata among others:
Fabrics for Curtains & Upholstery
FAKRO Attic/Loft Ladders
FAKRO Roof Windows & Skylights
FAKRO Breathable Membrane EUROTOP N35
Brand Names we are associated with: ORAC DÉCOR, NMC Sa., OMEXCO, ARTE, ORBOND, NADIR INDUSTRIES, GIRSTEIN STONES, ARMOURCOAT UK, FAKRO COMPANY, SPIVER s.r.l. and others.
For more information, Please do not hesitate to contact us or to visit our Showroom on Mombasa Road at Kellico Complex (Ramboo Plaza) and we will be delighted to be of assistance to youClassic Mouldings Ltd. P. o. Box 3636 – 00506, Nyayo Stadium TEL: + 254 (0) 20 828241/828242/828243 FAX: + 254 (0) 20 828266 Email: firstname.lastname@example.org email@example.com
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