SHOWCASING EXPERIENCE

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Raising the bar is the only way for exhibitors keen to make an impact at the annual Ideal Interiors Expo, writes Humphrey Odhiambo.

RELENTLESS DEMANDS for increasingly high quality dwellings, recreational spaces and offices have prompted exhibitors at the annual Eastern Africa’s Ideal Interiors Expo to raise the event’s showcase and experiential level.

Being the East Africa’s annual and ultimate resource for inspiring interiors for homes, offices and hotels, the event organized by Real Wealth is billed as the successful showcase of talented minds transforming spaces and places.

Experiential architecture

The faces behind this unique event are industry players with the desire to share what’s trendy, what’s saleable and what’s serviceable. Arguably the best vantage point, for engaging with interior designers, the inspirational event serves as a platform with a spectrum of products and space-celeb ideas yearned for in experiential interiors architecture.

By bringing together a targeted audience of planners, architects, interior designers, construction firms, contractors and showroom managers, the expo is fashioned to connect product vendors with visitors yearning for solutions to upgrade their home interiors, office interiors and hotel interiors.

Celebrate talents

Right from the inception of the expo at The Village Market in 2010, the biggest names in the big-time interiors business platform arise to celebrate talents in the now highly competitive interiors-landscape.

The increased interest for aesthetics follows the awareness, which Ideal Interiors magazine, Ideal Interiors Expo and talented spatial experts continue to share.

Manufacturers, well aware of the importance of Ideal Interiors Expo, each year continue to sign up in droves for the event that allocates plentiful display space to the latest and most innovative design concepts and trends.

The mood of the 2014 Ideal Interiors Expo was evidently set by precision of scaled-up participation of new ideas-driven exhibitors who set enviable standards at the five-day eventful expo hosted at Kenyatta International Conference Centre last year.

More than a mere display, this year’s event provides an opportunity of sharing insights; where industry leaders can accompany visitors through an interesting interactive experience. The move is expected to harness the confidence of decision makers and heave the interiors marketplace to another next level of inspiring business.

The following 2013 exhibitor pictorial gives a glimpse of the standards set and what can be expected during this year’s event at The Village Market roof-top grounds – where the show makes a resounding come-back.